Dan Diedrich

President/CEO,  Auction Edge
Senior Vice President of Products

E: [email protected]
P: 800.522.8404

Dan has more than 14 years experience in Auto Auction Technology Development. 

Dan was most recently the President of AutoLookout, Inc., a web development firm specializing in data-driven, web-based products for wholesale auto auctions.  Dan has been instrumental in the creation and execution of technology strategies for over 70 Independent Auto Auctions from Boston, Massachusetts to Anchorage, Alaska.

In his tenure in the remarketing industry, Dan has served as an IT manager, Vice President of Dealer Consignment Sales, Fleet and Lease department head, and a consultant in best practices and greenfield facility setup for several auctions nationwide.

Dan lives in LaPorte, Indiana.